Creative Mobile Agency We Love Mobile to re-design Orange Music Store

We Love Mobile has won a new deal to work with Orange.

What is the deal?
Orange has chosen We Love Mobile to re-design its Orange Music Store. Orange Music Store is a portal on Orange World that encourages downloads. We Love Mobile will work with the usability team to re-invent the portal.

Why?
Well as We Love Mobile are specialists in mobile advertising I think this is a huge clue that a richer, more usable and ad-funded or part-ad-funded portal is on the way.

Who is We Love Mobile?
We love mobile is a mobile advertising agency - but it has a speciality focusing on creative design for mobile

This means that its speciality is design for either display advertising or for mobile sites or unique advertising campaigns.

What we think?
Yikes. We Love Mobile has grown and we have watched it. They are now a 10 strong team - which is impressive. Working with Orange on the Music Portal is a great move but it also shows a change in pace for mobile operators.

In the battle for dominance in the mobile web - design is everything. Usability is not only vital its mission critical. When operators or brands need to make money creative agencies might be able to give the portal the finesse that could trigger more and more sales.