CTIA: Amobee’s Patrick Parodi on in SMS mobile advertising
Rating: finally some answers
by Bena Roberts
I have to admit – I always thought Patrick Parodi was a bit of charmer. The few times I have met him have always been at events and functions where he knows the right things to say at the right time.
Today I sat down with him for one hour and I have to say; I finally got some serious, important and strong feedback and finally think that I get the Amobee differentiation and business plan. I say finally because mobile advertising is a hot pot of keywords at the moment. Everyone is offering some form of game service or targeted advertising that listening to companies can sound like proverbial vomit.
But not this time. In fact; the interview was so good – it deserves an article – which it will get. But some key points this blog hasn’t addressed.
Amobee is a white label advertising solution for (first and foremost) mobile operators.
It aims to provide the stronger carrier grade mobile solution for serving adverts (which are format agnostic). This means any advert to any application at any time. This is managed by the operator and Amobee aims to make as many publishers ad “Amobee ready” as possible.
This is interesting as Amobee believes that opting in to adverts at the end of SMS messages is one of the major growth areas in mobile. Personally, we are not sure; but anything can happen and the uptake of these services really depend on the relevance of the adverts sent to consumers and whether or not it will kill the privacy or secretness of receiving an SMS.
At the show Amobee also launched a new partnership with Digital Chocolate and is the official ad serving partner for CTIA. If I wake up at 3.30am again (something I am doing every day – because of jetlag) then I am going to test the WAP site and blog about it this week.
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