CTIA: Millennial Media creates mobile advertising marketplace Decktrade

Rating: mobile advertising overload

Decktrade is a new marketplace for advertisers and publishers. It is a performance based auction service for advertisers. Existing advertisers include Jumbuck, WeatherBug, 4INFO, Cellufun, ZooVision, EA Mobile and CoverGirl.

What is the value ad?

Millennial Motion focuses on delivering rich media ads with sight, sound and motion. It favours complex user interactivity and engaging content. Decktrade is the market place that enables rapid deployment of campaigns.

From the press release:
“Decktrade promises to help us reach our target audience in a meaningful way,” said David Bluhm, CEO of GoTV Networks. “We’ll be able to reach mobile users with messages about our content, including Hip Hop Official, our premium mobile television channel. Enabling mobile users to immediately purchase content is a key to GoTV’s consumer marketing effort.”

“Millennial Media’s goal is to grow the entire mobile advertising marketplace. The best way to achieve this growth is with an easy to understand suite of products and services that meet the needs of the different kinds of marketers who are looking to unleash the power of the medium,” said Paul Palmieri, CEO of Millennial Media. “With the launch of Millennial Motion and Decktrade, Millennial Media now offers the most robust and comprehensive cross-platform mobile advertising products and services available to meet the needs of all advertisers and publishers.”