CTIA: Omar Tawakol Chief Advertising Officer Medio Systems
Rating: sun and tea
by Bena Roberts
Again Annie knows Omar Tawakol
But this was my first briefing with him. We only had a short time and it was a beautiful sunny day so we went to the same tofu heaven place that Smaato had taken me to the day before. We didn’t have a huge amount of time but I think I finally got the whole Medio banner and text advertising differentiation (see original post).
Its something I have been writing about because Medio is primarily an advertising player and they always say they don’t do banners.
But with the advertising area expanding its not that they don’t serve banners and only text links from the search query – they can serve banners and its more customisation and results than any ad serving preference.
I personally believe that text ads are very effective from the search query – but to be honest in the mobile space now business models have to encompass what brands want not necessarily what makes more business sense (my words not Omar’s!)
Then I grilled Omar on advertising inventory. Mobile ad inventory is a hot area and I am still digesting the whole thing myself. But I have the interview on tape and I think I might just publish it on GoMo rather than the Mobile Search Analyst because we get a lot of mobile operator queries on what is the difference between ad-inventory or mobile inventory and I think he does a good job of explaining this.
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