CTIA San Francisco – Smaato Mobile Advertising Award: Smaato announces award for mobile application developers

by: Submit Release Thursday, September 4th, 2008

San Francisco, CA – September 03, 2008 – Smaato Inc., a pioneering provider for in-application mobile advertising solutions announces the Smaato Mobile Advertising Award 2008. Smaato teamed up with Vator.tv, a social network for technology start-up companies, to search for the coolest ad-enabled mobile application. More information is provided at www.smaato.com/award.

Smaato will invite the winner to participate at the Mobile World Congress, taking place in Barcelona, Spain in February 2009. This event is the world’s largest mobile conference and exhibition and gives the winning company the chance to present his application to the mobile community. In addition the winner will be introduced to 4 VC’s on partner level.

The Smaato Award features a world-class jury of leading influencers of the mobile community: Adam Zawel (INmobile.org), Bambi Francisco (vator.tv), Bena Roberts (GoMoNews), Caroline Lewko (WIP), Giselle Abramovich (Mobile Marketer), Jim Cook (MobiAdNews), Lubna Dajani (Mobile Monday, NYC), Mark Wächter (Mobile Monday, Germany & BVDW), Michael J. O’Farrell (dotMobi MAG), Ragnar Kruse (Smaato Inc.). The jury will look at: unique approach, traction in the market, idea, originality, company positioning and branding to name a few.

The award is addressed to mobile developers with an outstanding mobile ad-enabled solution either in-app or mobile web app/widget. Developers shall provide a video pitch of about 1 min 30 sec. and upload it to the award section at vator.tv (http://www.vator.tv/competition/show/smaato-inmobile-and-vatortv). In addition they may provide up to 3 PDF pages of screenshots and supporting materials. Deadline: November 21, 2008.

Smaato at CTIA, San Francisco: Developers Pavilion, Booth #107

Press contact Smaato Inc.
Harald Neidhardt
CMO & Co-Founder
Mobile US: +1 (917) 385 00 99
Mobile: +49 (160) 94 47 75 55
harald@smaato.com
Smaato Inc.
3 Lagoon Drive, Suite 170
Redwood Shores, CA 94065
Phone (USA): +1 (650) 286 11 98
Phone (Europe) +49 (40) 35 71 83 88
www.smaato.com

About Smaato Inc.
Smaato Inc. (www.smaato.com) is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA™ (Smaato Open Mobile Advertising) for developers, publishers, ad sales networks and operators. The SOMA platform enables the delivery of targeted display advertising to mobile phones within applications and on mobile sites. SOMA’s unique feature is the SOMA client, which is a mobile ad server on the handset that optimizes the process of ad-enabling applications for mobile software developers. SOMA can be easily integrated with 3rd party ad sales networks, ad inventory owners (developers, publishers, operators) and ad technology providers.
Smaato Inc. is based in Redwood Shores, California. The privately held company was founded in 2005 by an experienced International management team. The European office is in Hamburg, Germany.

Smaato® is a registered trademark of Smaato Inc. - SOMA™ is a trademark of Smaato Inc.