CTIA: Visual Recognition CEO Mobot Russell Gocht

by: admin Sunday, October 28th, 2007

Rating: great but search is missing

It was a pleasure to meet Mobot’s CEO Russell Gocht at CTIA. We talked candidly about the mobile visual market and the fact that it is imaging and marketing not search leading the way at the moment.

But, for any of you that don’t know Mobot: Mobot is (so far) the most successful mobile recognition and imaging marketing company in the US. It offers image recognition technology that allows users to take a picture of any part of an advertisement (even from a distance) and get the results on the phone.

I have spoken to everyone in this space from Mobile Acuity, Craze, DSPV and image recognition is going places.

Generally though indexing images and searching for pure image results from context not search results is still in the pipeline. So far its called image or visual mobile search but the search is the weak bit.

I would recommend that all white label search companies start looking and talking with the aforementioned as an indexed visual mobile search experience for marketing and GPS or location services needs to be created - (well they are starting – but just aren’t any good).

But anyway, it was a great chat with Russell. For info; Mobot are the company that was acquired by NeoMedia a couple of years ago – but are now no longer with NEOM but (since December 2006) independent again.

PS: check out new DSPV website - I think I just scooped the new design