CTIA White Paper on Mobile Barcodes Part 2 – Bena Roberts turns green

by: Bena Roberts Wednesday, September 17th, 2008

OK. So I went to CTIA knowing about mobile barcodes but a stream of events plus talking to founders of DataMatrix codes has left me feeling a bit like a guru.

I spoke to Scanbuy for its side of the CTIA saga. I got a response but was asked not to publicise it? I also got an email about the white paper sent to friends and key partners from Scanbuy via a Scanbuy fan and good friend of mine.  I was also asked not to publish that.

So, here I am in a strange situation. I want to provide neutral reports of analysis and commentary on the mobile barcode paper. I have read it so many times now and have spoken to the leaders of the major mobile barcode companies (plus emails with Scanbuy).

So what do I think?


Well. I haven’t changed my mind. The paper is very strange and adopting EZ codes and the potential of a license fee approach is stupid.

Now – don’t get me wrong. If you read back far enough and also on http://www.pushingthebarrier.typepad.com you will see that I used to hate NeoMedia. I thought Chas was very angry in the early stage of the company and I wrote at length about how the license fee will kill the market not allow it to grow.

Since then –NeoMedia has changed its approach – become open and killed the license fee model. The goal now is for one common adoption standard of 2D codes and universal readers. This is a great model to have. I now after about a year like NeoMedia and the company has worked very hard to get me involved as well – as blogger/press/analyst attention is vital.

The fact that Scanbuy is not being overly bullish or shouting about this and not allowing me to respond or publish responses  - troubles me. So I spent the past days listening to recordings of interviews Abaxia, Scanbuy and others. In each of these interviews I asked about the license fee model and it is Scanbuy that states very clearly that they will not ever pay a license fee. Now with this CTIA change of events to me Scanbuy is the old NeoMedia.

But what is worse is that Scanbuy doesn’t own the patents and its indirect form of barcode which it uses is the patent that is being questioned right now. So that if this does go ahead and Scanbuy is infringing NeoMedia patents – then what a joke that is.

But I am not angry at Scanbuy – I am shocked at the stupidity of the CTIA. What a joke. How could you publish something like this when there are issues about patents –how can you support a proprietary code and license fee when others are fighting for open standards.
I am in shock. Something smells here.

Why won’t Scanbuy let me publish their response to my comments?

I have been promised an interview but no more?

I am trying hard to be biased but I have a recording of the CEO of Scanbuy slating the license fee and now he is endorsing it – this is all within 9 months?

What is going on?

But – I do have a response from NeoMedia on the white paper that I will publish – after that I will finish off the articles on mobile barcodes and the interview with Mobile Discovery – please bear with me its been very busy!

Related News:

  1. Jim Levinger CEO Nextcode on CTIA White Paper on mobile barcodes
  2. NeoMedia Commentary on CTIA Code Scan Action Team White Paper
  3. Better late than never CTIA overview Mobile Barcodes and Mobile Search
  4. UpCode UK CEO Mark Hendriksen on CTIA Mobile Barcode Scan Action White Paper
  5. CTIA Camera-phone based barcode scanning white paper

12 Responses to “CTIA White Paper on Mobile Barcodes Part 2 – Bena Roberts turns green”

brewskih Said:

Bena,

It sounds to me like Scanbuy may have been saying they would not pay a license fee to Neomedia. Not that they did not support license fees for the technology from carriers and marketers etc.

As for Neomedia versus Scanbuy, both their models require proprietary solutions and fees. Neomedia is not an open model application as you suggest, just as Scanbuy is not. They made their reader an open model reader, but their revenue model requires that marketers buy codes and register them through them. preferrably the AZTEC code they built their platform on. So they are not an open source no fee model either. In one country they even proposed charging the end user to download the reader at one time, but seems they backed away from that.

The other issue is, Scanbuy does have some of their own patents, and perhaps that is why they stated they would never pay a license fee.

Neomedia has not backed away from their license fee model either. They just stated that they still have a case against Scanbuy for another patent as well. They did say they will try to work with others as partners to get the technology going into mass adoption, but are you suggesting they never expect to license their patent technology if the patents are re-instated. They backed off the license fee for now because the core patent is in litigation, and its hard to demand license fees until you find out if you have a valid patent or not.

Comment made on September 17th, 2008 at 5:53 pm
NEO Said:

neomedia has been selecting by the largest carrier in north america, AT&T, as the supplier for codes using the global data matrix symbology

first trial was with papa john’s

http://www.mobilemarketer.com/cms/lib/2005.jpg
http://www.mobilemarketer.com/cms/lib/2006.jpg

more to come

Comment made on September 17th, 2008 at 7:39 pm
wake up! Said:

What do you think Scanbuy has paid to CTIA to be mentoined in the White Paper? They are known for greasing everyone’s palm.

Comment made on September 17th, 2008 at 8:43 pm
brewskih Said:

There go those neomedia pump shareholders again making statements they can’t back up with any evidence, to attempt to discredit the competition or bolster neomedia with non factual spin.

@NEO,
A new name change? There is only one poster who has made that ascertion in all the message boards and blogs thus far. AT&T participated in a trial, just like sprint did at Case Western a long trime ago. Just what happened in that trial and is Sprint still using Neomedias code solutions?

To state a carrier chose Neomedia to provide their codes for a limited trial equates to they have selected Neomedia for their code supplier is a joke at best. Maybe Pappa Johns selected Neomedias codes for this trial and the carrier went along with them to participate in the trial to get a feel for demand.

@WAKE UP

Your point is? In business sometimes its smart business parctice to pay for name recognition. Wait every major corporation in business does it. Its called advertising and getting your name out there in the public rhelm. And in this emerging technology what better investment in advertising tehn having someone like CTIA behind you and promoting your name and product. But beside that, what evidence you have that Scanbuy paid anything above the annual fees CTIA charges as a member, something I believe Neomedia paid as well?

I know your stock is suffering and the CC today did nothing to bolster that, but lets keep the information real huh? At least factual with things you can verify with at least some source other then anothewr shareholder.

Comment made on September 17th, 2008 at 11:33 pm
Bena Roberts Said:

Shriek - as a reader pointed out - I am trying hard NOT to be biased (in the last para of the above blog)… not biased!

Comment made on September 18th, 2008 at 6:25 pm
Swampthing Said:

So, is Scanbuy saying that a mobile consumer that has the Neoreader on their mobile device can click on EZcodes?

Will Neomedia get a portion of revenue from Scanbuy for the transaction?

Guessing, here.

Comment made on September 20th, 2008 at 10:30 pm
Swampthing Said:

Why does the consumer need 2 barcode readers again?

Comment made on September 20th, 2008 at 10:39 pm
wake up! Said:

So you are confirming that Scanbuy has paid to get mentioned in the CTIA white paper? Did the money go to a certain person or to the organisation?
Maybe in cash …

Comment made on September 20th, 2008 at 11:53 pm
Bena Roberts Said:

I am not sure who Wake Up is talking to -but Me (Bena Roberts) is certainly not confirming anything.

Comment made on September 21st, 2008 at 7:53 am
brewskih Said:

@WAKE UP. No one is confirming anything as best I can gather from the comments. If you are referring to my comments, I have no knowledge of what Scanbuy has done or will do.

My comment was about businesses in general and how they function. and paying for name recognition is a part of business typically. Advertising commercials are not given to companies for free. Company write ups by agencies like Tobin Smith etc., usually have a price as well. The list goes on and on. Your comment seemed to suggest that there was something wrong or illegal about this, and that is what I was addressing in my comment.

@SWAMPTHING
Scanbuy has not said anything so I do not understand your question. CTIA did all the talking in the white paper not Scanbuy. And as to the number of readers again you seem confused. CTIA said that a reader will be available that will read both EZ-CODE and DATAMATRIX. They did not specify what reader, but if you follow the logic and the comments made by many including the CEO of Neomedia, there is only one reader available currently that can read both those codes, and it is not the NEOREADER, it is Scanbuys reader.

If Neomedia wants their reader to be able to read Scanbuys proprietary code, they would have to purchase a license from scanbuy, so they can develope a reader to do that, since Scanbuy owns that code and it is not open source.

Maybe CTIA has arranged some kind of partnership between Scanbuy and an unknown entity, to allow that entity to develope a reader that will work their code as well, in exchange for being selected as one of the initial codes. No one knows at this time, whose reader will be chosen, or what arrangements have been made behind closed doors.

So to make a long story short, CTIA is not suggesting that one will need two readers. They are stating the reader(single) they adopt MUST be able to read both EZ-CODE and DATAMATRIX. They also state it will be available this year, which suggests that it is already in the works.

Comment made on September 21st, 2008 at 2:47 pm
Swampthing Said:

Brew,

“If Neomedia wants their reader to be able to read Scanbuys proprietary code, they would have to purchase a license from scanbuy, so they can develope a reader to do that, since Scanbuy owns that code and it is not open source.”

Laughable to say the least. If I have read my information correctly Scanbuy have/had 4 infringement issues brought against them by Neomedia in the past.

I would think that in the best financial interest of Scanbuy so that they do not occur anymore damages would be to let somethings be a wash, don’t you think?

FYI, and everyone’s clarification, Scanbuy cannot click on data matrix, or QR codes here in the U.S., only EZ codes.

Comment made on September 22nd, 2008 at 3:18 am
brewskih Said:

Swampthing,

All one has to do is check your posting history under all 3 screen names to verify you have never understood this technology or the patents involved. When called on your false information, you have always claimed you made the false statements because another shareholder of Neomedia told you such and such was the case. Even when corrected you continued to post the same false information on blog after blog, again stating you thought it was true because you were told it by the pumper crowd.

However, on your question to me, it is not up to me or any other poster to guess how Neomedia and Scanbuy will work out their differences. But my opinion of your statement of what would be best for Scanbuy is I do not see your wash scenario taking place. With Neomedia continuously threatening Scanbuy with lawsuits as they just recently did again in the last conference call about a week ago, what makes you think Scanbuy would even be willing to work with them?

However, i know you have been fed your talking points from a select group of Neomedia shareholders, about the reasons why Scanbuy can only decode EZ-CODES in the US. I have read the same treble damage posts over and over again for the past 3 years since 2005. The problem with that argument however is simple. If Scanbuys indirect process is in violation of Neomedias patents, then it is not limited to the QR and Data matrix codes your group has been suggesting. They would be violating the same patents with their EZ_CODE as well. So for you and others to claim they do not do QR or Data Matrix because of a cease and desist order does not make a lot of sense, when their EZ-CODE uses the same process and would be covered by the same cease and desist order. Remember Neomedias questionable patent(the core one under re-exam) does not specify a specific code, but covers the process that occurs with that code and a camera, the very same process that your group states the EZ-CODE uses.

So ask yourself why Scanbuy would prevent their method from decoding two codes but not the other, when all three supposedly use the same process and violate the patents.

Maybe its as someone who has worked for Neomedia has stated, and you have read. Maybe it has nothing to do with the patents or treble damages, and has more to do with the fact that they want to promote one code in the US to facilitate faster adoption. Maybe at any time they so desire, they can enable the reader to read the other codes if that becomes a requirement for reader adoption. Remember, no one has a patent on the types of codes that can be read by these so called universal readers. The only patents are on the process they go through to read the code and return results.

You and your group who also post here frequently have another false talking point you like to spread repeatedly as well, which does not jive with your statement above about the damages that Scanbuy has already amassed. You repeatedly state that no one in the bar code industry is making revenue of this technology, because the private companies do not share their numbers with anyone, but if your claims are true then there are no damages amassed. But I have took issue with this claim repeatedly and asked you all to prove your statements, and time and again your group stated that it can not be proved because the companies are private, but they know its fact from secret sources.

I think UPCODES comments in this blog that they in fact have a successful business model that is generating revenue, puts those claims to rest. I expect there are several other companies in the private sector receiving revenue as well, which can not be verified, but time will tell.

Comment made on September 22nd, 2008 at 3:39 pm
 
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