Dada awarded Vodafone Italy SMS and MMS advertising deal on Vodafone live!

by: admin Tuesday, March 13th, 2007

Dada, was awarded an exclusive contract last December for the management of advertising for Vodafone’s direct marketing tools, Freetime SMS and MMSmania and on the home page of the “Vodafone live!” WAP portal using banners.

From the press release:

“Mobile advertising represents a sure investment for those companies intent on developing new and efficient direct marketing channels. The mobile phone is commonly perceived as exceptionally personal and is able to attract an extremely high level of attention, more than any other communication tool,” said Alessandro Sordi, Co-founder and Managing Director of Dada Ad. “Today SMS and MMS are the most common mobile advertising tools, but 2007 will be the year of display advertising, or banners on mobile portals. These will allow advertisers to plan their campaigns easily and effectively thanks to the introduction of matrix and measurement techniques associated with the Internet.”

What we think
This is only for SMS and MMS advertising via the Vodafone live WAP portal. The mobile advertising market in Italy is estimated to reach EUR 30 million – which is growth of 60% from 2006.