DADA Launches friend$ based on Google AdSense
Rating: No!
Dada.net has a community of 7 million users. The company has created an affiliation programme that allows consumers to earn cash back from Google announcements using a special Dada formula.
Basically friends$ matches AdSense code with the Dada.net profile on a single platform.
What does this mean?
Well Google ads will now be able to viewed through the personal page or space of the dada community member. So the Dada user can get more clicks and cash back throughout the home page.
Basically AdSense will be plastered all over the community from the blog to the profile page.
What we think
This is nonsense. This is basically mobile advertising at its worse with Google Adsense being pimped across a 7 million strong community. Users will simply become blinded by over advertising and either learn how to skip it or ignore it.
The press release claims that this will make user generated mobile content thrive? How? This is merely Google advertising nothing more.
Bena Roberts met Dada Mobile last year at CTIA. Dada Mobile uses Google as their mobile search platform. It’s very likely that this same friend$ service will be transferred to mobile. Oh dear.
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