Debate rages over “too expensive” W7 Mango comments

Rating: Telefónica’s Simon Lee-Smith stirs up hornets’ nest

A Telefónica executive, Simon Lee-Smith, has opened up a can of worms by telling Telecoms.com that he thinks the forthcoming W7 Mango phones “too expensive”. The European general manager for devices with Telefónica also complained that Nokia’s premium devices are “not yet at the right price point.” This has sparked a great debate as to where exactly the fault lies with Nokia wanting €420 for the Lumia 800 and Lee-Smith obviously not happy at paying such a price. Should Lee-Smith’s beef really be with Apple, not Nokia? And can Nokia really charge a premium price for Mango when the Microsoft OS clearly doesn’t merit it at the moment.Nokia’s not even first with Mango. HTC unveiled the first Mango device, the Radar, back in September [2011].

In most markets, Samsung and Acer are also both expected to launch Mango devices well before Nokia.

So, without even a first-mover advantage, how can Nokia still expect to charge a premium for its high-end smartphones – especially the Mango based ones?

Has the company failed to notice that CEO, Stephen Elop, has been steadily wrecking the brand?

There’s been no real evidence that HTC and Samsung will be able to charge more for their Mango based smartphones than their Android based ones.

Another gripe is that while Nokias Lumia handsets are running a spanking new (well, new to Nokia) mobile OS, the design of these handsets doesn’t seem to differ radically from their alternative high-end phones.

One observer has accused the Lumias as looking like nothing else but re-cycled MeeGo (N9) designs.

GoMo News can see that Nokia should be able to charge a little extra for the ‘Gorilla’ glass because iPhone owners do tend to look silly wandering around with an expensive handset that sports a broken screen.

Actually Stephen Elop went on record back in February [2011] (see our previous story here)  saying that prices for W7 phones would fall quickly.

We took that to mean that Nokia would be charging more like the €270 it wants for the Lumia 710 model not the €420 it wants for the 800 model.

There’s also good news for Mango/Nokia fans who were hoping to get hold of one of these handsets on prepay.

Pocket Lint (a normally reliable source) has claimed that SIM-free Lumia 800s will go onsale by November 16th as originally stated.

This completely contradicts earlier reports that supplies of the SIM-free versions would be made available to phone sales companies until January 2012. See Pocket Lint‘s story here.

About Tony Dennis

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.
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One Response to Debate rages over “too expensive” W7 Mango comments

  1. tom lupton says:

    So you expect a premium device for a budget price tag? dont we all? but the world isnt like that. The lumia 800 is made to extreamly high standards using only the best tech around. Your paying for the screen the camera the unibody design and the best antenna perfomance of any mobile phone.

    Yes Nokia di say that prices will drop and you then go on to say you expected more there wp7 devices to be priced the same as the lumia 710. Um what? the lumia 710 is a windows 7 device so does that not actually just prove the oposit of what you said and indeed that nokia is pushing the price point down?

    We should put this into perspective here, a phone with a much better ui better social intergration with a far higher quality screen (though less pixals i grant)and only slightly slower internet and margenaly worse camera to the point on both that 90% of the world wouldnt even notice than the iphone is £100 cheaper sim free to buy. But the real differance comes in contract. My mum wanted the iphone she has many apps she wants and one she needs thats not available on other phone so i have given this a proper look and i ordered my Lumia 800 for free on 18month of £25 a month includes data 300mins 300 texts = £450 the best i could find for her (from the same place) was 24month at £30 you get the same but phones cost £100 so a total of £820. Do i need to say any more? You wont get a device of this build for any less

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