deCarta selected by loopt for mobile social mapping services
Rating: mobile social mapping, keep me in the loop, man
Many people have dumped friend finder services in the “has been” pile of failed LBS services…. But not Loopt.
Loopt has announced that it has chosen deCarta to add mapping to its mobile friend finding services. Now friends can visually see where their colleagues are by geo-tagging hang outs or searching places of interest and even they can even organize social events using maps on the mobile.
This is all possible with the deCarta Drill Down Server which also provides navigation services to Google, ask.com, Verizon and Sprint. The technology enables geocoding, multi-point routing, proximity search for the latest mobile devices.
From the Press Release
“Our success depends on being able to consistently provide subscribers
with the most user-friendly experience possible, so map quality, accuracy,
performance and scalability means everything,” said Sam Altman, Founder of
loopt. “With deCarta, we can confidently focus our resources on adding
additional application features for the subscriber and not have to worry
about whether the underlying platform will meet our needs as we grow.”
“loopt is on the leading edge of new social networking applications,”
said J. Kim Fennell, president and CEO of deCarta. “The viral nature of
these applications means they must scale quickly and cost effectively as
they add subscribers. loopt can rest assured knowing the deCarta Drill Down
Server can scale to meet growing demand and always deliver picture-perfect
maps with the design and functionality consumers expect from their mobile
applications.”
What we think
It sounds cool and we will have to test it. Maps need to be downloaded and this can often mean latency… But there is a feature on what is mobile search and Mobile Commerce vs m-spatial in the April issue of The Mobile Search Analyst.
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