Decktrade 2.0 has two claims to fame

Rating: Does it do what it says on the tin?

By Annie Turner

Millennial Media is unveiling its Decktrade 2.0 website, geared to helping mobile advertisers create “the easiest, most compelling user experience possible on mobile”.

Decktrade 2.0’s big claim to fame is that while with other mobile ad tools, marketeers must create a campaign per carrier, geography and handset, with Decktrade customers create one campaign that an be used with any carrier, handset or geography with just one click.

Decktrade is also, for the first time in the US, enabling advertisers with BREW applications to market them directly to consumers, with a browse to buy experience very much like Java.

Sounds very good indeed, but does it do what it says on the tin? We’ll find out. The Mobile Search Analyst will carry out an in-depth analysis of Decktrade’s new offering, having already tackled Google Mobile AdWords and AdMob campaigns in the September and October issues.

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