Decktrade hits up Bango Analytics

The mobile advertising network Decktrade which is owned my Millennial Media will be integrating Bango’s analytics.

From the Press Release

“This integration further solidifies our commitment to providing our clients and partners the best mobile measurement and analysis services. We are excited to add Bango Analytics to our growing list of third-party reporting and analytics partners,” said Eric Eller, Millennial Media’s SVP of products and marketing.
“Our Decktrade customers will benefit from being able to leverage the response of each campaign to then reinvest where they see the strongest performance.”

“Bango Analytics and Millennial Media’s Decktrade advertising platform work in perfect harmony by offering customers a highly targeted mobile advertising solution and the ability to get the most accurate mobile analytics,” said Ray Anderson, CEO, Bango. “This partnership gives mobile website owners the tools to target exactly the right audience across multiple markets and to increase their success on the mobile web”.

What we think?

I did a test of Decktrade last year – I might publish it actually. I spent USD 50 creating running and managing a campaign. The best thing about Decktrade is its focus on banners and simple creative banner creation. I have to say that the interface is very simple for advertisers.

But my point is that as Decktrade focuses or offers more creative ads than text ads it might be an ideal platform or place for the Bango Analytics. When you do have a graphic approach you might want to know which colours were clicked on most and all those sorts of things.