Delivr teams up with Green Day for mobile music promotion with QR codes and mobile
Delivr has teamed up with rock band Green Day to promote the release of the band’s new Album 21st Century Breakdown on mobile.
How?
• Beginning today, May 1st Green Day fans and street team members can visit Green Day on Delivr to share exclusive mobile-friendly content across several popular mobile, social, and microblogging services.
Example : http://greenday.delivr.com/105gg
• Delivr is powering a QR Code campaign and mobile analytics behind a limited edition series of QR Code pieces including posters, bus signs, and stickers made for Green Day’s new album 21st Century Breakdown. The QR Code campaign is considered experimental.
• Starting May 1, fans can stream to their phone Green Day videos, including the recently released, “Know Your Enemy” using Delivr’s mobile video API developed in collaboration with Delivr’s video transcoding and optimization partner, VuClip.
What we think?
I love. No, I really LOVE the way that music and bands are embracing mobile. This is great. The fact that QR codes are also involved just makes empowers the band at a time when record sales are low and digital or online is the way to go.
Delivr promotes this QR Reader: http://tigtags.com/getqr I dugg around and asked Co-Founder David Harpersome questions. The QR reader is based on open source services and the company was working on some specatacular QR direct code analytics.
Lets face it, Bands need to make cash. What better was is the viral way? Using mobile might increase digital sales. It might with the right coupon get people back in the shops or sell additional fan merchandise.
Bena lifts up her hands, puts on a headband and says with a swagger, “being mobile is where it is at, man!”.
Hi Bena,
A correction. When we chated i was talking about the QR Code generation and analytics part. The link I provided for the QR Code Reader (http://tigtags.com/getqr) was not for a specific reader but is rather a tool that makes it easy for people to find a reader for their particular device. Many of the QR Code Reader providers are included within the service — 3G Vision/i-nigma, QuickMarks, ZXing, Neomedia, Beetagg to name a few. The way it works — you visit the URL from your mobile phone, the device you are on is detected, and you are then offered reader options that work for your specific phone.
Cheers,
David Harper