Direct-to-Consumer offering from Universal expands with Qualcomm’s BrandXtend

Universal Music Group (UMG) and Qualcomm today announced plans to expand UMG’s Mobile content and services offering by using Qualcomm’s BrandXtend solution.

UMG is opening additional channels of content discovery and delivery to music fans everywhere, offering an extensive array of direct-to-consumer mobile products, including ringtones, video ringtones, wallpapers, artist updates and more from thousands of the world’s most popular artists. By using BrandXtend UMG will be able to effectively manage their direct-to-consumer content offering through BrandXtend’s comprehensive capabilities which include content delivery mechanisms, campaign management and robust merchandising tools.

A key aspect of BrandXtend is that it provides end users with a reliable and easy-to-use platform for the discovery and delivery of compelling mobile content. “A direct-to-consumer mobile content offering benefits everyone from the end-user to the brand and the operator, by driving revenue streams,” said Brian Dunphy, senior director and head of brand and affinity relations for Qualcomm Internet Services. “BrandXtend provides UMG with the tools, services and flexibility necessary to take their mobile efforts to the next level with more merchandising and direct marketing tools.

Adam Flick, vice president of marketing/digital for Universal Music Group Distribution commented that “due to the support we are getting from Qualcomm through BrandXtend, we’ll be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices.”

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