Disney mobile in Japan to target women? Yikes.

Rating: it gets worse

Disney mobile in Japan is going to target women with a Sharp phone that is a flip and is a pink and has a Disney head at the bottom.

OMG. How awful. As a mother of two and having had holidays at Disneyland and Centre Parcs with the kids (Sequoia National Park is next) – I have to say that holidays are great for Disney etc. But seeing that head every day. Brandishing the trademark as a mother?

I can’t think of anything worse. Its like only dads that feel guilty about not being with their kids buy Disneyland t-shirts. Why on earth would any mum want a Disney phone.

1. The kids would want to play with it.
2. The kids would want it.
3. The thought of Disney on a device that is so personal can only make even the best mum stir crazy.

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