Dolby Mobile the future of audio advertisements and better content

by: Bena Roberts Thursday, February 14th, 2008

I turned up to my own pitch to GoMo News day 1 hour late because it rained and all of Spain went crazy and there was a crash at every corner. So I missed two important briefings but I did get the pleasure of meeting Dolby Mobile. I met up with Andy Dowell Sales Director EMEA.At first I wasn’t sure if I had booked the right meeting as I am not an expert on surround sound.

But pretty quickly I realised that the quality of Dolby sound could add another dimension to audio on mobile. This is especially the case for mobile audio advertising and mobile podcasts. Business models are being hampered by poor sound and Dolby can really resolve this. I was so impressed – it felt like I was in the cinema – or better.

Rating: Don’t listen hear.