Double Fusion research on videogame advertising?

by: admin Monday, July 23rd, 2007

Rating:‘aving a laugh

The user interface for mobile gaming remains poor but apparently new research offers “positive proof on the efficacy of video game advertising, outlines ad effectiveness measurements and takes a step toward developing an in-game ad rating system”.

From the press release• 75% of gamers engage with at least one ad per minute across most, but not all, game types; 81% of gamers engage at least every other minute
• Less-cluttered ads are three times as effective at garnering gamer notice than ads that are either cluttered or within cluttered environments
• While both contribute positively to ad engagement, placement of the ad in the primary camera plane (eye-level) is more important than large-size ads
• Not all ads are created equal – dynamic billboards, around-game interstitials, sponsorships, and interactive product placements all offer different levels of user engagement and pervasiveness in the game
• The data obtained from the study forms the basis for a new view on gaming measurement, which will allow gaming media plans to be constructed in a way that is both comparable and additive to other media plans

What we think?
Well who cares what we think Double Fusion (www.doublefusion.com) knows it all.