E-Plus takes over 50 Tchibo shops in Germany

by: Bena Roberts Tuesday, April 8th, 2008

Mobile operator E-Plus in Germany is taking over 50 Tchibo shops in Germany. E-Plus will use these for E-Plus partner shops. 20 are set aside for multi network shops for the recently purchased SMS Michel services. The aim is to make these new shops partner shops for E-Plus is growing multi-brand strategy. I expect that special BASE shops will spring up shortly.

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