Earn Money by Looking at Mobile Ads network Pumbby expands across Europe

Mobile marketing company Pumbby, currently based in Belgium has moved to France. The company also aims to launch in the UK shortly.

Who on earth are Pumbby?

Apparently Pumbby is a mobile marketing company that pays people to watch mobile adverts. Users receive adverts free of charge and without obligation and if they view them they can get cash or tokens of gifts in the Pumbby shop.

Users can earn up to EUR 0.35 for watching an advert.

Stats on Pumbby:
In Belgium Pumbby has 183,000 members out of a population of about 10 million. New members subscribe via http://www.pumbby.com and fill in a questionnaire. Age, gender, location, occupation and education information allow for highly targeted campaigns, making Pumbby a very versatile marketing tool, capable both of mass and niche communication.

In the past year, Pumbby has successfully delivered over 100 campaigns for companies such as Nike, Fiat, Phone House, Coca-Cola, EA Games, cinema chain Kinepolis and Carrefour supermarkets. These campaigns show an unprecedented level of engagement from the members: 71% of the ads will be viewed, and the click-through rate of banners and newsletters counts up to 15%.

What we think?
Good grief. Is this India? I thought that was the killer market for being paid to view ads –but I must be wrong. Pumbby sounds like it is doing well and done the rounds with a lot of brands such as coca-cola which are no virgins when mobile marketing is concerned.

What about the concept?
EUR 0.35 per ad sounds a lot. But the user has to give away a lot of details in the original questionnaire and I suppose this is opt in extraordinaire. Brands know the market, who has seen the ads and benefits from knowing what the person buys with the cash it earns if spent in the Pumbby shop. This might even be more than what Google knows about its gmail users – so like profiling with consent.

I say good luck to Pumbby and where do I sign-up….