easyGroup and Rebtel cosy up to offer easyMobile

easyGroup the business of easyJet founder and serial entrepreneur Sir Stelios Haji-Ioannou and Rebtel, the global voice services company have announced a brand licensing agreement that will allow Rebtel to increase its presence in the UK and reach new markets for its mobile VoIP services and enables easyGroup to launch the “world’s cheapest phone call service.”

They Say: Under the agreement, Rebtel-powered services for making low cost international phone calls from any mobile phone, over any UK network, will be sold and marketed on easyGroup’s easyMobile website.

Rebtel’s mobile VoIP services offered by easyMobile will be compatible with any mobile phone without modification, is quick to set-up, and work with consumers’ existing contracts with their UK operators. The service is the only mobile offering that helps you turn local calls (or your inclusive minutes) into international calls at the same low, local rates whilst its USP, the ability to use easyMobile numbers to call cell phones or landlines is something no other service offers.

“Making international calls using traditional mobile phone operators is no longer the most cost effective and efficient way of staying in touch,” said Anthony Robb-John, Managing Director of easyGroup IP. “Mobile VoIP works and is easy to use. There is a big market for this kind of service to and from the UK.”

“Sir Stelios and easyGroup are our kind of partners,” said Hjalmar Winbladh, co-founder and CEO of Rebtel, based in Stockholm, Sweden.  “They want to make a difference in people’s lives. They offer services for the many, not the few. They take on the big boys in the market and treasure relentless innovation. And most importantly they’re open and honest. Those are all values that Rebtel was built on.”

Terms of the brand license agreement between easyGroup and Rebtel were not disclosed.

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