Enpocket plays match maker

by: admin Friday, October 5th, 2007

Rating: Mobile ad company seeks big strong content owner for fun games and maybe more
By Tony Alton

Taking personalisation maybe one step too far Enpocket has teamed up with Paramount to provide users with a Love Predictor to promote the new film Stardust. The gimmick, which will be rolled out across Paramount mobile Internet sites across Europe, will allow fawning couples to enter their name and birthday and be told how well matched they are.

My guess is that if you have to rely on an algorithm to decide the future of your relationship you are probably beyond help.  I tried it and apparently i should be with a 34 year old biker from Wisconsin called Brian.  Rubbish.

Related News:

  1. Can’t Wait ‘Til Match Day? Get The Scores Now!
  2. Enpocket brings predictive analytics to the advertising party
  3. Nokia to acquire mobile advertising and marketing company Enpocket
  4. Enpocket promotes The N on mobile
  5. Enpocket to serve style.com with mobile advertising

 

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