Enpocket promotes The N on mobile
Rating: nightmare on n street
Mobile marketing company Enpocket will run a series of mobile adverts promoting The N’s new series The Best Years. The N is a night time network for teens a part of MTV Networks.
From the press release
“Teens communicate with each other and live their lives on a multi-platform level, making mobile the perfect advertising medium for us,” said Jeff Swierk, Vice President of Marketing, The N. “With Enpocket, we are able to offer our teen viewers a multi-faceted mobile Web experience exposing our audience to everything The N has to offer on the heals of our premiere series, The Best Years.”
“We are pleased to be working with forward-thinking networks like The N to drive tune-in through the mobile channel,” said Mike Baker, Enpocket President and CEO. “The program we have developed for The Best Years speaks to youth and young adults in their own language on the channel that belongs to their generation.”
The mobile advertising program went live Friday, June 15, and will continue to run for 13 weeks coinciding with a premiere episode every Friday at 8:30 p.m. (ET). The show follows orphaned and full-ride scholar, Samantha Best (Charity Shea, “Alpha Dog”) as she starts her freshman year at prestigious Charles University in Massachusetts.
What we think
This is an innovative way to advertise as the advertising comes in the form of a mobile community or club. Users not only see adverts from the show they can make friends, find friends or take part in quizzes. This is the ideal target market for mobile advertising and its fun. As a closet Buffy The Vampire Slayer fan – I would have participated in this type of mobile community if there was one at the time.
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