Enpocket teams up with Hyundai for mobile advertising and marketing

Rating: cars

by Bena Roberts

Enpocket will launch a marketing campaign for car manufacturer Hyundai.

Core features of the campaign include:
• Running mobile banner ads promoting Hyundai mobile properties;
• Hosting a Hyundai Veracruz mobile Web site;
• Managing free Hyundai Elantra-sponsored ringtones from emerging artists like the Ataris and Secondhand Serenade;
• Offering MySpace users free ringtones on the Elantra MySpace Web page;
• Running a Hyundai-sponsored text-to-vote campaign during the South by Southwest music and arts festival in Austin, Texas;
• Delivering complete end-to-end reporting on campaign ROI.

From the press release
“We researched the many mobile advertising options available to us and found that Enpocket could help us target and reach more people with high-quality mobile media,” said Eric D’Ablaing, Hyundai interactive marketing administrator. “Enpocket was able to quickly deliver a complete mobile program for Hyundai that included cutting edge ad mechanics and complete campaign reporting.”

“We are pleased to be helping Hyundai reach new customers with an end-to-end mobile experience that includes a variety of interactive features powered by the Enpocket Platform,” said Mike Baker, Enpocket president and CEO. “Enpocket is the industry leader in connecting brands with consumers via their mobile phones, and Hyundai is on the forefront in leveraging this burgeoning new channel.”

What we think
The free ringtones on MySpace is innovative and will engage the youth market – but is this market old enough to drive a car?

But that isn’t the point is it. The point is to make Hyundai a bigger brand and to get youth to identify it and on that scale the advertising in on the right track.

Related articles on Enpocket: http://pushingthebarrier.typepad.com/pushing_the_barrier/2007/03/juice_wireless_.html
http://pushingthebarrier.typepad.com/pushing_the_barrier/2007/02/enpocket_brings.html

Related News:

1. Nokia Hyundai Mobile Advertising pushing click through rates of 3.41%
2. Enpocket to serve style.com with mobile advertising
3. Enpocket promotes The N on mobile
4. Enpocket brings predictive analytics to the advertising party
5. What is the problem with Mobile Advertising based MVNO’s?