Enterprise Performance Management for the iPhone from ActiveStrategy.
Rating: The iPhone gets all grown up!
With the upcoming release of the new OS for the iPhone, which promises amongst other things the ability to sync to a Microsoft Exchange server 2003/2007, Apple seem keen to head straight into the business market and up against the doyen of the business brigade, the Blackberry and the Blackberry Enterprise Server.
It wasn’t going to be long then before the iPhone was embraced by the business end of the mobile phone market.
They say: ActiveStrategy, based in East Norriton, PA have released their ActiveStrategy Pulse for iPhone. This is the first “first enterprise performance management application for the iPhone” according to their press release. ActiveStrategy specialise in helping clients improve business results through a “combination of strategic consulting and web-based, on-demand software”. ActiveStrategy Enterprise software allows business users to have up-to-date information regarding the strategic performance of their business, “making it an ideal enterprise application for the iPhone”.
“We jumped on the opportunity to develop ActiveStrategy for the iPhone platform” said Jeffrey Bunting, Founder and CTO of ActiveStrategy. Adding “its user-friendly interface, large display, and Apple’s recently announced enterprise roadmap” means that ActiveStrategy Pulse is a “native application on the iPhone” allowing our users to “access their performance dashboards from anywhere - even offline.”
We say: Its obvious that the interface for the iPhone and the large display make it a contender to attack the Blackberry Market, so much so that RIM, who make the Blackberry already have a touch screen version in the pipeline to fight back according to various net rumours. RIM will have to seriously update their game though, don’t get me wrong, I love my Blackberry 8820 but as a gadget, the iPhone rocks. That’s not to say Apple will win the war, the Blackberry feels much more solid OS wise to me and I’m not totally convinced by the touch screen on the Apple, I have an iPod Touch and the word unresponsive springs to mind every time I use it, something the business community will not put up with.
It’s interesting to see ActiveStrategy embrace the iPhone. I expect a lot of companies will follow suite. From their clients reaction it seems they are extremely happy with the integration with the iPhone, but if I was ActiveStrategy I wouldn’t bet all my pocket money on one device.
Related News:
Leave a Comment