ESPN MVNO a ‘Fly Out’ admits top bod

Rating: Bad pitch floors sports company network

by Tony Alton

Speaking at today’s Mobile Entertainment Live John Zehr, VP of digital video & Mobile at ESPN, admitted that the company’s MVNO was a ‘fly-out’.  For those of us not familiar with baseball analogies this loosely translates as ‘rubbish’ or ‘a bit of a mistake’.  He added that the ill-fated concept fell apart because consumers find it unnatural to get a bill from a content provider and there were ‘no plans to do it again any time in the near future’.

Related News:

1. Verizon Wireless and ESPN Launch ESPN Radio Channel Exclusively on V CAST Mobile TV
2. UK MVNO CallKey SIM shipments top the 200K mark
3. Apple Admits that MobileMe Push Isn’t Really Pushed
4. Never be out of touch again with credit top-up on-the-go from Truphone
5. XOX MVNO in Malyasia; Tele2 Austria MVNO cartel?