ESPN PodCenter

Rating: pod-on!

ESPN announced free downloadable video podcasts available from ESPN and itunes. The podcasts will be ad-supported and there will be about 30 different types at launch.

More information: http://espnradio.espn.go.com/espnradio/podcast/index

What we think
Podcasts are making an impact on mobile and audio advertisements are simpler and easier to take-in and digest than banner ads. Audio is made for mobile and podcasting will be a success.

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