Europeans like sport best, Americans the weather
Rating: not what we were expecting
By Annie Turner
Weather is the most popular information accessed by mobile subscribers in the US (4.7% of users), while 3.3% of Europeans like sports news best, according to M:Metrics. News is in the number two spot in both the United States and Europe.
M:Metrics found many similarities in the browsing behaviours of Europeans and Americans apart from having different favourites, despite the relative maturity of the European market. Below are the top 10 categories of news and information accessed by 23 million Americans and 19 million Europeans in the three-month period ending 31 May, 2007.
The others in the top ten are entertainment news, weather, movie & entertainment (not clear about the distinction here), maps & directions, financial account access, financial news, business directories in travel.
Surprising, eh? The reason must be that Americans don’t play soccer and Europeans are doing their best to ignore the weather this summer – widespread flooding all over the UK and some 500 people killed by the heat wave in Hungary.
http://www.mmetrics.com/press/PressRelease.aspx?article=20070724-weather
For more information on gender preferences and European countries’ favourite subjects individually, see http://www.mmetrics.com/press/PressRelease.aspx?article=20070724-weather
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