Rating: Helping to develop BuzzMob’s location-based mobile social network for events
As something of a coup, BuzzMob, which was only founded back in 2011 in Irvine, California, USA, has hired a new Chief Technology Officer (CTO). The company has managed to entice an industry veteran, Shawn Kernes, with over 15 years of technology and development experience away from eBay. Kernes served as eBay’s senior director of product development, where he led implementation and support initiatives for the company’s international technology solutions programme. He is, perhaps, best known for his role as the founding CTO at StubHub, an online marketplace for sports, concerts and theatre events tickets that was acquired by eBay in 2007.
“Since our initial rollout last year, BuzzMob has received an incredibly positive response from sports organizations and entertainment properties around the country,” said Jeff Jackel, CEO with BuzzMob.
Jackel continued, “Through bringing Shawn’s extensive development experience to the BuzzMob team, we will be able to fully capture the market opportunities in front of us.”
” We are looking forward to several significant partnership announcements over the coming weeks, “Jackel said.
“Through using location and events as key interest indicators, BuzzMob enables event organizers to deliver highly targeted interactive content directly to their fans in real-time,” commented BuzzMob’s new CTO,Shawn Kernes.
He added, “It’s an incredibly innovative platform that aims to change how event attendees experience live entertainment.”
After leaving eBay, Kernes has also acted as a technology advisor to WedWu – an online wedding events bidding service.
BuzzMob is a location-based fan engagement platform for mobile devices which is designed to enable venues, brands, and entertainment properties to easily connect and engage with their fans in real-time through their own custom social network.
One of its major features is to enable real-time analytics for events. Organizers can gain valuable insights into fan behaviour and preferences through BuzzMob’s events dashboard.
BuzzMob claims to be the only event solution on the market specifically designed for managing real-time social content.
Read the full Press release here.