Collaboration of Widespace with Nuance brings voice ads to Europe – Sweden actually
Through a partnership with mobile advertising company Widespace, Nuance is bringing conversational Voice Ads to Europe. Voice ads enable consumers to have a two-way conversation with brands, thereby increasing engagement for the consumer and retention for the brand. The first ever voice ad will launch in the Expressen app, one of Sweden’s leading national daily newspapers, and Tv24, a TV guide service. Announced back in April, Nuance claims Voice Ads is an innovative new mobile advertising format that lets people have a two-way conversation with the brands they love.
Widespace has integrated Nuance Voice Ads powerful voice recognition technology as part of its mobile advertising platform for iOS and Android.
This will provide leading brands with the ability to create an engaging and entertaining conversational experience.
“Smartphones provide opportunities for interactivity in ways that other media can’t,” argues Patrik Fagerlund, Widespace’s CEO.
“Our vision is to continuously create better user experiences, which in turn improve advertisers’ results,” he added.
“Nuance Voice Ads provide people with a memorable and engaging experience as a result of two-way conversation, versus a simple visual and limiting interaction.”
Alexander Lydecker, VP advertising sales at Expressen, commented, “The future of advertising is in smartphones and tablets, not least due to the opportunities that they enable for dialogue.”
He added, “Speaking with ads increases both engagement and retention. It’s particularly exciting for Expressen to be a pioneer for this ad format and we are eager to hear the response from our curious and forward-thinking readership base.”
Mike McSherry, vp for advertising with Nuance Mobile, observed, “To have both Europe’s leading mobile advertising platform quickly integrate Nuance Voice Ads and launch in Sweden with one of world’s largest consumer brands is incredibly exciting.”
“Working closely with Widespace, we’ve been able to create an incredibly compelling conversational mobile ad experience supporting the Swedish language,” he added.
“And with support for more than 40 languages worldwide, we look forward to many more conversational ad experiences coming to mobile consumers.”