Facebook expected to announce mobile ads solution

Rating: Mobile users should soon outnumber static ones

It seems that the leading social network, Facebook, is intent on grabbing the headlines during MWC week. The best rumour GoMo News has seen is that the company is that this coming Wednesday [29th February 2012], it will unveil and advertising platform that will enable it to tap into the mobile advertising market. This makes a great deal of sense given the company’s flotation despite distinctly unimpressive venue streams. It has just released figures which show that roughly half (425 million out of 850 million) of its users now access the service from smartphones. Facebook could have done without the accusations that it is reading its users text messages, though.The figures for mobile come from its developers blog here which details the success of it Facebook Platform.

The blog says that the platform sends more than 60 million visitors every month to apps and games.

Its mobile visitors were responsible for more than 320 million visits to mobile apps in January [2012].

Even more impressive is the fact that the figure of 425 million mobile users a month is actually increasing by 20 per cent per month.

Which will mean mobile Facebook users should outnumber static Facebook users very shortly.

Amongst those accusing Facebook of spying on its users was the Sunday Times.

It claimed Facebook had admitted reading text messages and justified this as part of a trial to launch its own messaging service.

Other sources say that Facebook denies the claims of spying on its mobile users.