Fastsearch wins MTS contract
Rating: idle screen search gave it the edge
It shouldn’t really come as surprise that Mobile TeleSystems of Russia signed an agreement to deploy Fast’s white label search solution. Its biggest rival Vimpelcom already offers idle sceen search powered by Celltick.
Russian consumers are educated about the idle screen and MTS wants to fight back with its own high powered idle screen or as Fast’s Mike Brady likes to describe it “zero click” service which is currently one of Fast Search’s strong points.
In Australia Optus has driven data uptake and ARPU with Fast’s platform and no doubt MTS has similar ambitions. The 3G My Zoo services have been popular and they are certainly extremely innovative changing colour with clicks and offering day or night time menu options.
The press release on this new win is still being created but here is some information from Fast’s Julie Ginches.
FAST SIGNS CONTRACT WITH MTS
Fast Search & Transfer ASA (FAST) today announced that Mobile TeleSystems (MTS) of Russia signed an agreement to deploy the FAST Mobile Search solution.
MTS is the largest mobile phone operator in Russia and the CIS. Together with its subsidiaries, the Company services over 68.53 million subscribers.
The regions of Russia, as well as Belarus, Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and subsidiaries are licensed to provide GSM services, have a total population of more than 230 million.
More on this on in The Mobile Search Analyst.
Related News:
- MTS Russia user experience explodes with FAST Mobile Search
- Celltick wins two new Asian operators for its LiveScreen idle screen services
- The Mobile Search Analyst July 2007, Celltick, Purple Ace, Infospace, Fastsearch, Nuance and Mobile People
- MTS Mobile TeleSystems to bring iPhone to Russia
- Celltick users hit 12 million users in Thailand
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