Rating: You’d better hurry up * and register for it
Apple’s recent decision to migrate developers away from UDID (Unique Device Identifier) has been covered in depth by GoMobile News here and here. The alternatives were outlined by us here. Now Fiksu is running a webinar entitled ‘Marketing Attribution – Beyond the UDID’ to provide developers with an informed view on the current state of the iOS app ecosystem. This webinar will give developers an overview of technology alternatives to UDID; their pros and cons; and, naturally, an outline of Fiksu’s approach to the problems.Included in the webinar will be tips and advice on how to manage the transition to new attribution technologies and how to best leverage marketing attribution data to maximise ROI.
You’d better hurry, thought because the webinar takes place today at 11 am EDT / 8 am PST / 4 pm BST.
You can register here.
*UPDATE: It’s been rescheduled to June 15th. See here.