Rating: Developers get second bite of the cherry
Unfortunate for Fiksu but not so for Apple mobile app developers, the company had some technical difficulties with a webinar which it had to cancel at the last minute. Entitled ‘Marketing Attribution – Beyond the UDID’, we originally publicised it here but it has now been rescheduled for Friday, June 15th 2012 at 11 am EDT / 8 am PST / 4 pm BST. GoMobile News reckons it would be well worth tuning into. Below is what we said about the webinar originally here.“Apple’s recent decision to migrate developers away from UDID (Unique Device Identifier) has been covered in depth by GoMobile News here and here. The alternatives were outlined by us here.
Now Fiksu is running a webinar to provide developers with an informed view on the current state of the iOS app ecosystem.
This webinar will give developers an overview of technology alternatives to UDID; their pros and cons; and, naturally, an outline of Fiksu’s approach to the problems.
Included in the webinar will be tips and advice on how to manage the transition to new attribution technologies and how to best leverage marketing attribution data to maximise ROI.”
So Apple mobile developers have been handed a second bit of the cherry. You can register for it here.