Mobile ad platform sees big opportunity to tap into this emerging market
A seasoned mobile media veteran with more than 15 years of international expertise in both telecommunications and enterprise communications, Firas Saeddadin has joined YOOSE as regional head for Europe, Middle East and Africa [EMEA]. The YOOSE mobile advertising platform broadcasts in-app display ads through an extensive global network of smartphone apps and sites. Prior to joining YOOSE, Firas was the service assurance domain lead for Alcatel-Lucent’s IP Platform Group. The appointment is part of in YOOSE’s strategic plan for full-scale expansion into the EMEA region.
“We’ve seen a substantial growth in interest from potential clients within this region, so this is the perfect time for Firas to join the team,” commented says Christian Geissendoerfer, CEO with YOOSE.
Geissendoerfer, added, “His experience, expertise and passion for sales, business growth and innovation emphasize our commitment to expand our services into EMEA.”
Firas Saedaddin’s presence in EMEA should enable YOOSE to tap into a market where smartphone penetration is massively growing.
In 2017, Europe is projected to dominate global smartphone penetration while in MEA (the Middle East and Africa).1
Plus the number of smartphone users increased from 1.5 per cent to 21.3 per cent in the last five years.2
Furthermore, research in Saudi Arabia and the UAE reveals around 95 per cent of smartphone users are aware of mobile phone ads.23
Firas observed, “EMEA consistently sees a significant number of marketing campaigns conducted via the digital mobile channel throughout the region, and this provides a highly lucrative opportunity to tap into this emerging market.”
The appointment comes after recent new campaign wins in EMEA via its partnerships with ICONICTION (UAE, Dubai) and About Media (Austria).
YOOSE claims that through its hyperlocal mobile ad network, advertisers can maximise their location-based campaigns to achieve targeted reach;rapid increased ROI through increased CTRs (click through rates) and measurable results.
1. Tech Europe (Wall Street Journal) 29 May 2013
2. Google Our Mobile Planet: Saudi Arabia Understanding the Mobile Consumer May 2013
3. Google Our Mobile Planet: United Arab Emirates Understanding the Mobile Consumer May 2013