First reactions to Amazon’s Fire phone

Actually we think it’s Shazam that’s in deepest trouble

It’s amazing how dazzling Amazon’s CEO, Jeff Bezos, must be because the hype seems to have buried the fact that his company has launched a smartphone running a ‘forked’ version of Android. Um, just like that massive success the Nokia X, then? [Sarcasm]. Now GoMo News has read nothing to suggest that the new Amazon Fire smartphone when it is introduced will seriously damage Samsung or Google. Unlike Android which killed Symbian. The thing that strikes us most is the existence of ‘Firefly’ as an app on this phone. This facility can apparently identify songs.

Which is more than Shazam can do the last time we used it. Without a fast data connexion – cellular or Wi-fi, Shazam falls over these days.

Even Soundhound works better – especially when it identifies ‘saved’ searches will initially fail due to poor data connexions.

Anyway, Richard Acreman, CEO of WM360 describes the Fire phone as, “another move away from traditional desktops as companies search for the desirable ‘captured audience’ that customised brand devices can deliver.”

Yup. Owning the smartphone user completely – like Google is trying to do, aapears to be a jolly good idea right now.

Simon Cadbury, head of strategy and innovation at Intelligent Environments, reacted by saying that, “Just a couple of months ahead of the launch of the iPhone 6, could Amazon have pulled the rug out from under Apple and completely changed the game?”

A interesting suggestion especially since Amazon has enlised the help of AT&T in the USA.

Exactly the same US MNO [Mobile Network Operator] which put Apple’s iPhone on the map.

We liked USwitch.com’s resident mobile expert, Ernest Doku’s reaction to the Amazon Fire news.

He said, “”Amazon’s killer blow lies in its deep connection to the Prime subscription service.”

He continued, “The Fire Phone is rather a gateway into its millions of books, movies and music on-demand, making the device key to a very appealing package.”

Doku adds significantly, “”However, offering exclusivity to a UK network could be suicide, even if pricing is on a par with the US.”

We’re not sure. We’ve heard it could be Vodafone and anyway exlusives eventually expire.

About Geoff Dennis

Geoff Dennis is a director with Insight Manufacturing and IT project manager, and has a background in software development and methodologies in office and telecommunications software.
This article was published in Amazon, Mobile Devices, Mobile barcodes, Vodafone, android, at&t, mobile news, nokia and tagged , , , , , , , . Bookmark the permalink.

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