Flurry cross platform Mobile Analytics

So, I was told to check out Flurry Analytics. I had never heard of Flurry before so I took a good look around the website and the services. Flurry Analytics is a cross-platform analytics service for developers that they can place (for free) into mobile applications.

I did some more digging and apparently the technology behind Flurry has been in development for two years and the company provides a suite of mobile services, of which analytics is an arm. The CEO of Flurry Simon Khalaf said,
“The mobile phone is evolving, but without detailed information on how consumers are responding and using new applications, it’s a real challenge for developers to make strategic product decisions that grow their businesses effectively. Developers have to know what’s working, pinpoint what’s not and respond rapidly — that will be key in fueling the growth of mobile applications. That’s why we’ve developed Flurry Analytics as a free service to arm developers with the in-depth information they need to build better, smarter applications.”

So we know about Bango and Mobilytics is Flurry Analytics anything different?
Hmmm. I think that the fact that this Flurry is completely free is compelling. Also Flurry works for any mobile application developer be it iPhone, Android or Java. The analytics sit in with other Flurry services for application developers such as Flurrymail and Flurry feed. From what I have seen this is a simple to use tool – using bytecode instrumentation.
I am not an expert or guru developer but I asked some of the visibility mobile research team and they said that this was “OK” – so I am taking their word for it.

But this then got me thinking?
Traffic is vital for mobile services and mobile advertising. Tracking technology or analytics is vital to ensure that users get and keep getting the right information. Mobile SEO is essential for mobile sites to get to the top of search results so they get organic traffic from search – and not only placement.

But analytics itself is a way of understanding the consumer to create targeting or mechanisms for achieving goals. I think that there is something going on here in the back door of the Mobile 2.0/ Advertising/ Search/ SEO/ Analytics paradigm that must be investigated.
But back on topic – I am going to ask one of our developers to do a full scale test with all the mobile analytics providers and report back.