Rating: Came across this Beeb app when researching connected TV
Chatting with Jim Somers, who is chief marketing and strategy officer, from Antenna Software, he let slip that if mobile/cellular is going to face a challenge in the future it will be from IP/connected TV. That challenge will especially apply when it comes to shares of the global advertising pie. GoMobile News had always assumed that IP TV is always allied to fixed broadband but Somers pointed out that that’s not necessarily the case. In rural areas connectivity could be supplied by some form of 4G – whether it’s LTE or WiMAX based. So whilst doing some background research, we discovered that the BBC has just announced the availability of a Formula 1 app for Sony TVs.Our thanks to digital spy for this new tip which you can read in full here.
Apparently, the app has just been released for specific Sony TVs. The list includes Bravia models EX553, EX653, HX753 and HX853.
And it is aimed at those wanting to watch Formula One and the forthcoming London Olympics.
Naturally, GoMobile News was intrigued to find out how the app had actually been developed. Mainly because there’s a possibility it’s an Android app.
What a nightmare. We found one possible answer on stackoverflow here.
One possibility is Applicast for Sony Bravia TV which appears to be Java based an only in Japanese. The other possibility is Yahoo Connected TV. If anyone knows how the Beeb [BBC] did it, let us know.
Going back to IP TV, from an advertiser and marketer’s perspective, the best thing about IP TV is that it is interactive. So. logically, the biggest loser here is going to be the likes of BSkyB.
With there no clear development path for marketers to put their ads on such TV sets, the mobile network operators needn’t sweat. But IP TV might prove a nice little side-line for Android app developers.