Rating: Gimmick works as advertising medium
An eagle eyed reader (Jim) spotted a great video here on YouTube about the use of QR codes with cows. It harks back to a story we ran in December  about British farmers branding their cows with QR codes for auction here. This video is in French – with subtitles in English. For some stupid reason many English-speaking viewers assume it must be a joke whereas it’s actually a genuine documentary * and has opened up a relative gold mine of information about French QR code industry players whom GoMoMobile News had previously never encountered. For that reason alone it’s worth a look.The video is many by a local French company – Anoriant.TV which covers a region of France called Lorient. Which we presume is on the East of the country.
Anyway, the producers had discovered that a local diary farmer, Gildas le Behoc, has started to spray his cattle with pretty large QR codes.
The reason for this – as he clearly explains – is that the farm is in a protected area so he couldn’t put up giant hoardings, for example?
So he hit on the idea of using QR codes as a gimmick. The idea is that when you scan the codes you are taken to play a game where you have to uncover three cows to win a prize.
GoMobile News suspects that another QR code technology company myQRCreation had a hand in this entire project because the video features an interview with the company’s Marie Ben.
The main point here is that this use of QR codes worked for Messieur le Behoc because it’s managed to advertise the existence of his farm shop something rotten (effectively).
We’ll be following up some of the other gems this video uncovered a little later.
* UPDATE: It was a spoof. See our other story here.