Just a few weeks after closing a third operator deal in Latin America, Synchronica has announced a $165,000 deal in Africa. Synchronica will be providing it’s Mobile Gateway solution, a push email service based on SMS and MMS.
How does it work?
Mobile Gateway uses SMS to send “previews” of emails. After you’ve read the first 160 chars of the mail, you can choose to receive the rest of it via SMS. It also allows for documents like PDFs to be sent via MMS.
The undisclosed operator has bought an initial license for 20,000 users on the Gateway. It plans to have the service up and running by as early as next month.
From the release:
Carsten Brinkschulte, Synchronica CEO: “This deal re-affirms the validity of our strategy to use major global resellers to introduce our award winning technology into a wide variety of countries and operators, thus driving our organic growth.The African telecommunications market is expanding at pace and with growth expected to be faster than any other region over the next three to five years, it is key for Synchronica’s strategy.”
What we think?
$165,000 is, comparatively, a tiny deal. But it gets Synchronica a toe-hold in a market that it is perfect for. African mobile phone ownership is exploding, and the markets over there are hungry for easy, low-tech, inexpensive solutions. Pretty much perfect for Synchronica then. So while this may be a small deal, I would imagine it heralds much larger things to come.