Gamers are the most social mobile users

American mobile social network and entertainment destination MocoSpace has released an interesting little stat-burst today. The two major uses that MocoSpace is put to are social networking and social gaming – and it decided to see who the most “social” users were.

What’s the story?

Last September, we reported on how MocoSpace was expanding it’s social gaming capabilities. It already had a gaming feature, but it was mostly a side-thought. Last autumn, it was relaunched as a fully feature mobile social gaming platform. It has been collating stats since then, and today releases a look at the most social of all  mobile social networkers: the Gamer.

MocoSpace has declared that social gamers are more social than their non-gaming counterparts. Now, whether this is because gamers are more social in general, or because the heaviest social networkers inevitably end up playing social games, is up for debate. But MocoSpace is very clear on one point: social gamers are the most valuable users of any network. MocoSpace co-founder and CEO Justin Siegel says “the study validated our decision to prioritize games over user-generated content as a means for engaging with other members on MocoSpace. By the end of the year, we will give advertisers access to the game related inventory, which is something we are getting continued requests to do today.”

These findings are based on analysis of 10,000 consumers on MocoSpace.

What we think?

MocoSpace declares that this is the reason Zynga (creator of Farmville, amongst other social games) is so valuable to Facebook – because it attracts and holds the most valuable kind of social networkers. The ones who engage more with the system, who are more likely to interact with advertising, who are more likely to spend money on virtual goods and currency. The big problem with social gaming is that it’s hard for it to evolve. The entire ecosystem is based on the metrics collected from successful games, so that while you end up with a very polished product, you rarely see anything new. You know what? These guys explain it better than I ever could.