Gartner: Mobile Advertising over USD 12 billion by 2011
Gartner forecasts that the global mobile advertising market alone will be worth over $12 billion by 2011.
Source: http://internetcommunications.tmcnet.com/topics/enterprise/articles/38260-mobile-advertising-market-be-worth-over-12-billion.htm
What we think?
Two years ago Informa said that Mobile Advertising would be worth USD 11.2 billion in 2011. My own ex analyst house said it would be worth USD 13 billion by 2012. So these figures seem reasonable if not a little safe.
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