Genasys and Spotigo join forces to improve mobile location based services

Genasys and Spotigo are working together to release a joint product for LBS. Spanish-based Genasys specialises in mobile LBS solutions, while German-based Spotigo performs positioning through WiFi. The companies hope that by combining their areas of expertise, they can boost their market reach.

Spotigo’s WiFi Positioning Solution (WiPS) uses WiFi to get better positioning results in heavy urban areas where GPS has problems. By integrating this with the Genasys positioning platform, it should allow Genasys to improve its LBS quality and coverage, while Spotigo can expand in the market by working with a larger LBS company.

From the release:

Alberto Nicoletti, Vicepresident Sales & Marketing of Genasys says “We are very pleased about this alliance with Spotigo. I consider this agreement a very important step in extending the capabilities of our LBS solutions to be able to better respond to our clients demands and expand to new markets. The integration of our location platform with the WiFi Positioning solution of Spotigo will allow Genasys to offer increased location precision in urban areas and a more flexible and competitive overall LBS solution to the market”

Darío Alonso, Head of Product Management of Spotigo added “We strongly believe that our positioning technology will bring customers many more possibilities to find their positions where GPS has problems, which will provide with improvements to existing LBS and opening the scope for many new ones. The possibilities of WiPS are just unpredictable and we are very keen on helping Genasys to provide its LBS wherever we have coverage, which is growing very rapidly”.

What we think?

Location is one of those services that consumers really want to just work. Say what you like about music downloads, or streaming video, I know I’m happiest with the function of my phone that means when it’s in my pocket, I’m never lost. I always know where I am, and I always know how to get where I’m going.

Theoretically, that is. Even at MWC, Jeb Brilliant and I had to stand out in the middle of a street to try and pick up GPS to find a nearby shop. As services like Genasys and Spotigo continue to integrate, that will become less of a problem. I dream of a day when all positioning services will feed into a central map service, which will automatically use the best available service to provide you with location.