GetJar Ilja Laurs

by: Bena Roberts Monday, October 22nd, 2007

Rating: CTIA starts on the plane with GetJar

I took some great reading for my 11.5 hour flight to San Francisco – a book called Mobile Marketing and another called Pay Per Click Advertising. As I was storing my hand luggage I put the books on the seat and a man said to me “you going to CTIA?” I said “yes” had a look at him and saw a strapping huge Russian bloke with a gold Rolex that would knock you for six and thought to myself, “dear me, the next few hours are going to be interesting”.

They were. I was sat next to a Ilja Laurs CEO of GetJar. Now. If you don’t know GetJar and you are an applications provider – get to know them as it rocks. I knew of GetJar and I know that one company pushed their on device client for consumers on GetJar and got about 100,000 downloads in a few weeks.

GetJar is the geeky, nerdy, tester, beta tester, application community for mobile fans. Its used daily by millions of nerds that are great for business, eager to download and test what ever you can feed them and Ilja has a great business model.

I can’t say more but this week the company will announce some VC funding Ilja and I knew so many of the same people in the mobile advertising space the flight just flew by – it was great.

Now, anyone that knows me, knows that that I believe in karma and that everything happens for a reason and when I listed to GetJar’s vision of the future, Ilja’s thoughts on behavioural and contextual advertising I knew that GetJar needed to increase on my radar list.

But all that aside, the we didn’t just talk business we talked everything – we completely disagreed on advertising, AdMob (that company springs up everywhere) and behavioural targetting. Ilja gave some great advise for maximising GoMo’s potential. Anyway, fantastic new contact – I would recommend all D2C clients and our BKI Media mobile search clients to network with him for some collaborations and new business moving forward. GetJar is going to get bigger and better.

One Response to “GetJar Ilja Laurs”

Maciej Said:

Hi!
I can confirm your chat with Ilja, because I was sitting in the same row on that flight :o) The peperonity.com crew was also on the way to the CTIA…
And indeed, Ilja has some very interesting thoughts on the mobile industry.
Cheers
Maciej

Comment made on November 12th, 2007 at 10:25 am