SpyderLynk, a marketing technology company and creator of SnapTag, today announced the launch of Snap-to-Buy, the first-to-market mobile commerce solution that closes the loop for publishers and advertisers, allowing them to take traditional media right to the intersection of social, mobile and, now, m-commerce.
Snap-to-Buy technology allows consumers to do everything from Liking a brand on Facebook, obtaining additional product information, scoring and redeeming offers to purchasing products – all with one snap or scan of a “Buy it Now” or “Shop the Look” SnapTag from a printed advertisement using their mobile phones. (Consumers can even share details of their great purchases with their friends via mobile!)
Glamour and its client, L’Oréal USA, are pushing the boundaries of the printed page and helping to define the next generation shopping experience with the deployment of SpyderLynk’s innovative Snap-to-Buy technology during NYC Fashion Week.
In the first-of-its-kind “taxi shops” consumers are being entertained during free taxi rides to and from the NYC fashion shows with “how to” videos featuring L’Oréal USA’s Yves Saint Laurent and Lancôme beauty products and “Shop the Look” SnapTags to buy the look on-the-spot.
“We are delighted to again work with Glamour and their client, L’Oréal USA, on the launch of our latest Snap-to-Buy innovation, which transforms a static advertisement into a mobile shopping experience,” said Nicole Skogg, SpyderLynk Founder and CEO.
“We’re excited about the launch of Snap-to-Buy giving consumers easy access to purchase our products,” said Marc Speichert, Chief Marketing Officer, L’Oréal USA._. “Snap-to-Buy completes the mobile engagement puzzle for our brands, representing the merging of advertising and m-commerce.”