GoldSpot Media releases miSpot 2.5
GoldSpot Mediahas released miSpot 2.5, an end-to-end solution for interactive campaign creation, ad serving and analytics for all mobile content applications.
What is GoldSpot?
GoldSpot Media offers interactive advertising for mobile broadcast video
What does that mean?
It offers a unique end-to-end, dynamic ad insertion solution, GoldSpot Media drives profitable mobile advertising business models for service providers, content providers and broadcasters, while providing campaign effectiveness, accurate measurements and audience engagement for advertisers.
From the press release
“Advertisers need an end-to-end solution for cost-effective creation and execution of call-to-action advertising campaigns across all mobile devices,” said Lionel Pelamourgues, Vice President, Products and Solutions. “GoldSpot Media delivers on the challenge of advertiser ROI by providing an interactive campaign creation studio for designing low-cost in-ad or in-content interactivity elements for all mobile form factors, resolutions and device types. Our easy-to-use, web based, end-to-end technology allows advertisers to drag and drop call-to-action elements into ad campaigns targeted to the context, profile, behavior or location of the users without worrying about the underlying mobile technologies.”
“Reuse of ad assets across devices and applications is critical to achieve economies of scale and profitability in mobile advertising,” added Srini Dharmaji, President and CEO. “The miSpot platform provides advertisers with a single point of ad buy for targeted call-to-action impressions, while delivering the campaigns economically and non-intrusively to the mobile consumer.”
What we think?
OK – I have missed three meetings with GoldSpot at three different times. The time has come to test this and have a better idea of this. Because “reuse of ad assets” is a clever notion as it implies a coupling inventory to achieve ad fill. I might be wrong but that is what it sounds like.
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