Google Buys Adscape Video Game Advertising Company

Rating: trigger

Mobile gaming meets mobile advertising again. This time Google buys Adscape a San Francisco based Media company that delivers ads to video games. A few weeks ago Hovr.com announced that it would do the same for mobile games.

No doubt with this purchase Google intends to trigger ads on mobile advertising too and Hovr.com should polish up its act as it might be the next takeover target in the space.

Related story: http://pushingthebarrier.typepad.com/pushing_the_barrier/2007/02/hovr_shoot_fire.html

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