Google Closes Acquisition of DoubleClick
It’s getting very hot in the 2.0 Conference in Berlin. Operators are talking about selling profiles to Google. Mobile Advertising is the key (full write up coming). But on top of that more danger for operators as Google closes the acquisition of DoubleClick.
Google Inc. (NASDAQ: GOOG)
announced today that it has completed its acquisition of DoubleClick,
a company that offers online ad serving and management technology to
advertisers, web publishers and ad agencies.
Eric Schmidt, Google’s Chairman and Chief Executive Officer, said, “We
are thrilled that our acquisition of DoubleClick has closed. With
DoubleClick, Google now has the leading display ad platform, which
will enable us to rapidly bring to market advances in technology and
infrastructure that will dramatically improve the effectiveness,
measurability and performance of digital media for publishers,
advertisers and agencies, while improving the relevance of advertising
for users.”
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