Google gets a Double Click Christmas present
Rating: ahhh!
by Bena Roberts
After months and months The U.S. Federal Trade Commission has cleared Google’s acquisition of advertising company DoubleClick. Google announced in April 2007 a
definitive agreement to acquire the company for $3.1 billion in cash
from San Francisco-based private equity firm Hellman & Friedman along
with JMI Equity and management.
From the press release:
“The FTC’s strong support sends a clear message: this acquisition
poses no risk to competition and will benefit consumers,” said Eric
Schmidt, Chairman and CEO, Google. “We hope that the European
Commission will soon reach the same conclusion, and we are confident
that this deal will deliver more relevant ads for consumers, more
choices for advertisers, and more opportunities for website
publishers.”
What we think?
DoubleClick is a catch and competitors should be kicking themselves.
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