Google slowly rolling out mobile app analytics

Rating: Also releases Android version of Google Analytics

Looking through the Google Analyticsmonthly product update for June [2012], GoMobile News spotted a number of facilities which we’ve somehow missed previously. In particular, Google now offers mobile app analytics which provides end-to-end measurement of the entire customer journey within a mobile application. Plus the company finally released its Android version of its Google Analytics app. Funnily enough there’s no mention of an iOs version [tee-hee). The Android app enables access the same accounts and profiles users will see when they open Analytics from a desktop browser. However, the reports are optimized for a mobile phone. More info here. Mobile app developers could well be interested in the latest browser size analysis which enables users to find out what visitors actually see.Google's mobile app analytics allows mobile developers and marketers to create more successful apps and user experiences by measuring metrics at all stages.

This ranges from acquisition metrics such as new/active user; engagement metrics such as visitor flow, loyalty, and app crashes; to outcome metrics such as goal conversions and in-app purchases.

However, Google warns that this facility will be available to all by the end of Summer [2012], “as we’re slowly rolling out this feature.” More info here.

The company claims that the browser size analysis helps users see what is actually ‘above the fold’ on a webpage. It says this is a significant factor in conversion rates.

Google has created a visualisation that lets users quickly determine which portions of a particular page are visible to which percentages of visitors. From your Analytics account got to the Content section under In-Page Analytics to utilise this facility. More info here.

Finally there’s a ‘Driving Conversions with Google Analytics’ video featuring Google’s analytics advocate, Justin Cutroni, on Youtube. It provides guidance on how to use goals, AdWords, and multi-channel funnels within Analytics.

http://www.youtube.com/playlist?list=PLB0B3ADB634A2EA60#utm_medium=email&utm_source=newsletter&utm_campaign=june2012&utm_content=conversions_video